The "Color Report for Automotive OEM Coatings" by BASF Coatings sees shifting hues in global automotive Colours.

According to the report, white remains the top choice among consumers. But warm shades such as yellow and beige are increasingly appealing, and green has risen in popularity across all regions. Achromatic colorus like black and gray are also gaining traction.

巴斯夫涂料发布的《汽车OEM涂料色彩报告》显示，全球汽车涂料的色调正在发生变化。

根据该报告，白色仍然是消费者的首选,但像黄色和米色这样的暖色调越来越有吸引力，绿色在各个区域都越来越受欢迎,黑色及灰色等消色系颜色也颇受关注.

In the EMEA region, the share of achromatic colours rose from 72% in 2021 to almost 80% in 2024, underlining the appeal of neutral tones. Here too, white remains the most popular colour, closely followed by grey. It is particularly notably that beige is gaining in popularity and has almost doubled its market share.

欧洲、中东和非洲地区(EMEA):米色的市场份额几乎翻了一番

在欧洲、中东和非洲地区,消色系的比例从2021年的72%上升到2024年的近80%,凸显了中性色调的吸引力.当然白色仍然最受欢迎,灰色则紧随其后.不过,米色的受欢迎度也大增,其市场份额几乎翻了一番.

The colour distribution in America shows a striking trend towards shades of grey, which now accounts for almost 20% of the overall market. Black has dropped by 2 percentage points compared to 2023, while the number of white cars has even fallen by 5 percentage points.

美国地区的顾客,则格外中意各种程度的灰色,没那么喜欢黑白色系.目前灰色系占整个市场的近20%.而和2023年相比,黑色系及白色系则分别下降了2%和5%。

According to the report, achromatic colours also remained the first choice for 83% of consumers in the Asia-Pacific region, with black increasing in popularity by 2 percentage points. In contrast, white has seen a decline of over 2 points. At the same time, chromatic colours, especially yellow, are on the rise, with softer tones such as pastel and greige yellow leading the way.

在亚太地区,消费者的选择开始多样.消色系仍是主流,83%的消费者仍将消色系作为首选,其中黑色系上涨2%,白色系下降2%.但彩色,特别是黄色的受欢迎度上升,淡黄色和灰黄色等柔色调开始引领潮流。

 

备注:
本文章原文来自欧洲涂料网站:https://www.european-coatings.com/news/markets-companies/basf-publishes-color-report-for-automotive-oem-coatings/