BASF Coatings’ new “Driving the Proxy” collection illustrates how future automotive colours are shaped by technological innovation and the use of sustainable raw materials.

图: 巴斯夫涂料新推出的“驱动代理”系列展示了技术创新和可持续原材料的使用如何塑造未来的汽车色彩。

BASF Coatings has unveiled its 2025–2026 Automotive Colour Trends under the title “Driving the Proxy”. The collection explores colour as a medium connecting inspiration and production decisions for future vehicle designs. The palette includes refined faux solids with subtle sparkle effects and highlights a clear shift towards warmer tones such as mauves, reddish shades and complex browns. Several concepts use renewable or recycled materials, while others feature innovations such as multi-colour pigments and metallic effects that create visual depth.

巴斯夫涂料发布了2025-2026年汽车色彩趋势报告,标题为“驭动代理”。该系列探索了在车辆设计中,色彩作为连接未来灵感和生产决策的媒介作用.整体色调着重于细腻柔滑的表面和微妙的闪光效果,并突出了向淡紫色,多层次的红色和复合棕色等暖色调的明显转变。部分概念使用可再生或可回收材料，而其他概念则采用多色颜料和金属效果等方面的创新,创造视觉深度.

For the new edition, BASF Coatings’ global design team identified 45 colour concepts, including three regional key colours that capture cultural and technological developments. In the EMEA region, Tesseract Blue represents a vivid shade with green and violet reflections based on interference pigments, creating a multidimensional surface. According to Mark Gutjahr, Global Head of Automotive Colour Design at BASF Coatings, it symbolises “filling the voids” in an era of social fragmentation and environmental change.

In Asia Pacific, Phygital Magnetar stands for calm and fluid metallic surfaces achieved through two-coat technology. The design merges physical and digital elements and reflects discussions about “innovation fatigue”, as noted by Chiharu Matsuhara, Head of Automotive Colour Design for Asia Pacific.

在本次报告中,巴斯夫全球设计团队确定了45种颜色概念,按照区域文化和技术发展特色,划分了三种区域关键颜色.

在EMEA(欧洲、中东和非洲市场)地区, 魔方蓝/拓境蓝(Tesseract Blue)是基于干涉颜料的亮绿色和紫罗兰结合,反射创造出一个多维表面.巴斯夫涂料公司汽车色彩设计全球主管Mark Gutjahr表示,它象征着在社会分裂和环境变化的时代“填补空白”。 ​：

在亚太地区，(物联)磁星银-Phygital Magnetar则是通过双涂层技术,实现液态流动金属表面光泽.正如亚太地区汽车色彩设计主管Chiharu Matsuhara所指出的那样,该设计融合了实体和数字元素,反映了对“不辞疲劳的创新”的讨论。

For the Americas, Auxetic Neutral redefines neutrality as a statement of identity. The warm brown hue, enhanced by fine sparkling elements, takes inspiration from fashion and industrial design and emphasises collective rather than individual authorship.

BASF Coatings’ colour design network analyses trends in fashion, technology, nature and society to guide automotive manufacturers in their long-term styling and production planning. Digital tools and virtual colour solutions support this process. Previous trend colours, such as Bursting Blue, have already found their way from concept to production models, underlining the predictive value of BASF’s colour research.

而对于美洲来说,蕴展棕(Auxetic Neutral)将中立重新定义为一种身份声明。温暖的棕色色调,配上精细闪亮元素,从时尚和工业设计中汲取灵感,强调集体创作更大于个人创作.