Axalta’s 73rd annual Global Automotive Colour Popularity Report reveals white, grey, and black continuing to dominate globally, with subtle shifts towards chromatic and bold colour choices in regional markets.

艾仕得第73届年度《全球汽车色彩流行度报告》显示,白色、灰色和黑色继续在全球占据主导地位,各地区市场的色彩选择也在向彩色和大胆的色彩转变。

Axalta’s 2025 report reflects the enduring popularity of neutral colours alongside growing interest in refined and expressive tones worldwide.

图:艾仕得2025年报告反映了中性色的持久流行，以及全球对精致和富有表现力的色调日益增长的兴趣。

Axalta Coating Systems has unveiled its 2025 “Global Automotive Colour Popularity Report”, marking the 73rd edition of this study. The report confirms that neutral colours – white, grey, and black – continue to anchor global automotive design, accounting for 74 % of all vehicles. White remains the top choice at 29 %, followed by black at 23 % and grey at 22 %. Chromatic colours like blue and red show steady interest, representing 6 % and 7 % respectively, while silver has declined to 7 %, losing ground in the global palette.

Dr. Lei Qiao, Vice President of Technology for Mobility Coatings at Axalta, noted the preference for neutrals reflects a global desire for clean and timeless design. However, the report also highlights subtle trends towards greater individuality, with finishes that offer depth and sophistication gaining traction among consumers.

艾仕得涂料系统发布了该公司第73份汽车流行色彩报告--2025年“全球汽车色彩流行度报告”.报告证实,包括白色灰色和黑色在内的中性色,仍继续主导着全球汽车设计,占所有汽车的74%.其中白色仍然是首选,占29%,其次是黑色和灰色,分别占23%和22%。市场对蓝色和红色等彩色也表现出稳定的兴趣,分别占6%和7%,而银色则下降到7%,在全球配色中失去了地位.

艾仕得移动涂料技术副总裁乔蕾博士指出，对中性色的偏爱反映了全球对整洁和隽永的渴望.然而,该报告也强调了市场向个性化发展的微妙趋势,彰显深度及精致度的汽车饰面越来越受到消费者的青睐。

The report provides a detailed analysis of regional trends, illustrating how cultural, climatic, and technological factors shape automotive colour preferences. In North America, white leads at 31 %, though chromatic colours like blue (10 %) and red (7 %) are gaining popularity, reflecting a shift towards customisation and distinctive styling. Europe favours understated designs, with grey at 26 % leading the palette, followed by white and black.

In Asia, emerging trends highlight the impact of a growing EV market. Bold hues such as yellow/gold (4 %) and green (3 %) are increasing as brands seek to differentiate themselves. Meanwhile, South America shows a preference for lighter tones, with white at 35 % and silver rising to 14 %, driven by practicality in warmer climates.

The report remains the automotive industry’s most comprehensive source of colour data, offering insights into market dynamics and consumer preferences. Axalta’s analysis of build data from leading production regions ensures that manufacturers can align their designs with contemporary trends while maintaining durability and aesthetic appeal.

该报告分析了地区趋势,详细说明了文化、气候和技术因素对汽车颜色偏好的影响.在北美，白色以31%的占比领先,不过蓝色（10%）和红色（7%）等彩色汽车也越来越受欢迎,这反映了汽车向定制化和独特风格方向的转变.而欧洲市场则喜欢低调的设计,灰色占26%,白色和黑色则紧随其后.

在亚洲,随着电车市场的不断增长,颜色趋势也大受影响.越来越多的品牌为了寻求独特性,选择了如黄色/金色（4%）和绿色（3%）等大胆色调.与此同时,在南美,出于温暖的气候中实用性的考虑,南美人更喜欢浅色调,35%的人选择白色,14%的人选择银色。

该报告仍然是汽车行业最全面的色彩数据来源,为市场动态和消费者偏好提供见解.艾仕得对汽车领头产区的生产数据进行分析,确保制造商能够兼顾耐用性和美学吸引力的同时,将汽车设计与市场喜好趋势保持一致.

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本文章原文来自欧洲涂料网站: https://www.european-coatings.com/news/axaltas-global-automotive-colour-report-white-remains-top-choice/

最初发布时间: 22.12.2025

图片来源: Patrick P. Palej - stock.adobe.com

翻译为广州九维提供.